New generations of consumers and employees are changing as fast as their descriptors. Called Gen X or Gen Y, they have unique identities and buying behaviors.

To appeal, market, manage, and compete with them, it's important to understand who they are. Jane Buckingham, president, Trendera.com, will define each generation, providing clear examples that allow you to visualize their needs and how they relate to you. She will also examine methods for targeting your appeal to each generation individually or, conversely, constructing a unifying message to reach all three. You'll learn about macro and micro trends that will emerge from these generations and affect all generations in the next 2-5 years. You'll emerge understanding your parents, your kids, your siblings, your employees, your customers, AND what will happen next!

On site registration, the exhibition, and all seminars are in the New Orleans Morial Convention Center.